Five simple SEO tips for writing effective online press releases

SEO optimisation is really important if you want your online press release content crawled, indexed and ranked by internet search engines. That’s why you need to make sure that your digital press releases promote both your news and maximise your internet search visibility and rankings.

You can improve the search visibility of your digital press release content by following E=MC2 Public Relations’ five simple SEO tips for writing effective online press releases:

1. Research, optimise and hyperlink your top keyword phrases (no more than two


2. Link to a landing page, so you can track interest


3. Post in the news area of your website (newsdesk)


4. Distribute via RSS news feeds


5. Maximise PR distribution to relevant online press (this gets your press release on other sites with backlinks to you)

This should help you create SEO-friendly press releases that will send more potential buyers and journalists to your website!